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Reports of Patent, Design and Trade Mark Cases 2008 125(2):99-142; doi:10.1093/rpc/rcn001
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© Crown Copyright

[2008] R.P.C. 5

esure Insurance Ltd v Direct Line Insurance Plc

Trade Marks Registry

(Mr. Allan James): December 13, 20061

[2008] R.P.C. 5

Trade mark—Application—Device mark of computer mouse on wheels for insurance and financial services—No colour limitation—Opposition—Earlier device mark of telephone on wheels for insurance and financial services—Whether mark confusingly similar—Whether likelihood of association—Whether use of later mark took unfair advantage of or was detrimental to distinctive character and repute of earlier mark—Survey evidence—Whether vitiated by manner in which survey conducted—Whether vitiated by parties’ advertising campaigns—Whether threshold level for ‘similarity’—Whether use of the mark in opponent's distinctive colour was ‘normal and fair use—Enhanced distinctiveness of earlier mark—Whether risk of unfair advantage/detriment sufficient—Whether ‘fettering’ a separate head of detriment—Blurring—Dilution—Comments on cross-examination


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