© Crown Copyright
esure Insurance Ltd v Direct Line Insurance Plc
(Mr. Allan James): December 13, 20061
[2008] R.P.C. 5
Trade mark—Application—Device mark of computer mouse on wheels for insurance and financial services—No colour limitation—Opposition—Earlier device mark of telephone on wheels for insurance and financial services—Whether mark confusingly similar—Whether likelihood of association—Whether use of later mark took unfair advantage of or was detrimental to distinctive character and repute of earlier mark—Survey evidence—Whether vitiated by manner in which survey conducted—Whether vitiated by parties advertising campaigns—Whether threshold level for similarity—Whether use of the mark in opponent's distinctive colour was normal and fair use—Enhanced distinctiveness of earlier mark—Whether risk of unfair advantage/detriment sufficient—Whether fettering a separate head of detriment—Blurring—Dilution—Comments on cross-examination